INCLUSIVE, EMPOWERING AND CONFIDENT APPROACHES TO AI
👩🔬 WORKSHOPS 💬 SPEAKING 🤖 CREATIVE SESSIONS
For the arts, culture and creative sectors - and those seeking playful ways into AI
Jocelyn Burnham jocelyn@aiforculture.com
About Jocelyn
Jocelyn Burnham (she/her) is a leading independent artificial intelligence communicator, workshop leader, and speaker, specialising in AI learning in the creative and cultural sectors through creativity and playfulness.
She has been commissioned by organisations including Arts Council England, Tate, The Church of England, the Goethe-Institut, Historic Royal Palaces, Art Fund, Shakespeare's Globe, RADA, Kew and Bloomberg Philanthropies to produce bespoke AI workshops and resources.
Jocelyn has given lectures and talks on AI for The Royal Academy of Arts, The Open University, The British Library, The Royal Welsh College of Music & Drama, The London School of Economics, The National Galleries of Scotland, The University of Exeter, The Northern Ireland Science Festival, and others. Her writing on AI has been published with multiple sector partners, including CultureHive, The Audience Agency and Clore Leadership.
Jocelyn was previously the Communications Manager of UNBOXED: Creativity in the UK, the Marketing Campaigns Manager of Brighton Dome & Brighton Festival, the Marketing and Communications Manager of Music Theatre Wales, the Publications Officer of Sadler's Wells, and the Marketing Manager of Sheringham Little Theatre, among multiple freelance marketing projects. She also worked as a freelance journalist, publishing with Time Out (London) and USA Today.
Selected projects
Let's Get Real: AI (2025-2026) | Project partner on The Audience Agency's twelfth Let's Get Real programme, supporting sixteen cultural organisations (including the London Symphony Orchestra, the Royal Academy of Arts, and the National Gallery) through an eight-month collaborative experimental programme on AI in the cultural sector. [Read the full case study]
Goose: An AI-driven peer learning platform for the UK heritage sector (2023-2026) | In partnership with the Arts Marketing Association, I co-led the co-creation process with heritage professionals across the UK and I authored the concept that became Goose. The project was awarded £250,000 in Grow Phase funding by the National Lottery Heritage Innovation Fund in 2024. [Read the full case study]
Publications
AI in Culture | The Arts & Culture Podcast | The Association for Cultural Enterprises (Oct 2025)
The Future of Classical Music: Jocelyn Burnham on using play to understand AI (Sept 2025)
A.I. Right: AI's Impact on Culture: Insights from Jocelyn Burnham (August 2025)
Featured in Your go-to guides to AI | Arts Professional (March 2025)
Expert Spotlight: Jocelyn Burnham | Lumos Communications (Feb 2025)
CultureTalk: Playful Innovation and AI’s Role in Culture with Jocelyn Burnham (Feb 2025)
Q&A with Jocelyn Burnham on AI in Arts and Culture | Chaptr (Nov 2024)
Featured in Cultural work, wellbeing, and AI | Sophie Frost and Lauren Vargas | Eur. J. Cult. Manag. Polic. (Nov 2024)
The AI Revolution in Arts and Heritage | Careers Unwrapped (Sept 2024)
Human leadership in an AI world | Clore Leadership (Jul 2024)
Heritage Innovation Diary: Winging it with purpose – co-creation | CultureHive (Jul 2024)
AI: Why the arts should choose playfulness over fear | Arts Professional (Nov 2023)
Neural Networks Will Change Television Forever | The Startup, Medium (Jun 2020)
Services
I support arts, culture, and heritage organisations in developing confident, critical, and creative relationships with AI. My practice is grounded in a deliberately neutral position on the technology itself, alongside a specialism in the sector's particular contexts, values, and questions.
Workshops for arts and culture. I have delivered over one hundred AI workshops for arts, culture, and heritage organisations. By specialising for this sector, I draw on common themes, recurring questions, and live examples from across the field, and I’m able to share learnings between organisations facing similar challenges. Sessions are tailored to each group's starting point, technical confidence, and cultural context, and use playfulness and hands-on experimentation to build literacy and confidence for continued self-learning. Delivered across a single day or over several weeks, in person or online.
Working with professional creatives. One-to-one work or group sessions with artists, writers, directors, curators, producers, and other creative practitioners exploring AI within their own practice. This might be an artist residency, a short creative development engagement, a session within a larger development programme, or ongoing support for someone figuring out whether and how AI fits into their work. Sessions are shaped around the practitioner's specific questions, ambitions, and concerns.
Talks, lectures, and keynotes. I speak widely across the cultural and creative sectors on AI, playfulness, experimentation, and the questions the technology raises for practitioners and leaders. Talks are typically 30 to 120 minutes, and I have delivered them for organisations including the Royal Academy of Arts, the London School of Economics, the British Library, and the Goethe-Institut, as well as for international festivals and conferences.
Long-form partnerships. For organisations wanting to go deeper than a single engagement, I take on project partner roles supporting co-creation, experimentation, and strategic thinking over several months or longer. Recent partnerships include The Audience Agency's Let's Get Real: AI programme and the Arts Marketing Association's Heritage Innovation Fund project.
Video and filmed content. I create filmed AI learning content for organisations looking to share knowledge at scale with their teams, members, or audiences. Previous commissions include filmed content for Access Learning, the workplace learning platform from The Access Group. Well-suited to organisations with distributed teams, membership networks, or a need for reusable internal learning resources.
Get in touch at jocelyn@aiforculture.com to discuss any of the above, or anything else you're thinking about.
“Absolutely fascinating... a great introduction to AI.”
Terry Shay, Kew
“Jo was a fantastic facilitator who made me feel really empowered about how I might approach AI.”
Participant, Art Fund
FAQs
Q: What are your workshop fees?
A: My training programmes are tailored to the specific needs of each client. I offer a subsidised rate for non-commercial organisations, including charities and Arts Council England funded projects.
The best way to get an accurate quote is to contact me using the form below.
Q: Are you ‘pro-AI’?
A: No. I intentionally describe myself as ‘neutral’, and I make efforts for my work to reflect that to the best of my ability. I do not broadly advocate for or against AI usage or adoption. I believe that each individual is best placed to decide their own relationship to emerging AI tools based on self-directed experimentation, high-quality learning and critical confidence.
I support clients who are passionate about building new AI workflows and systems, those who wish to develop their understanding of the technology so they can better represent their interests against it, and many in-between.
Q: Do you also offer sessions for individuals or businesses outside the culture sector?
A: Absolutely. Although much of my work has explored how the culture and heritage sector might approach AI, the same principles are just as valid for any organisation or individual looking to develop AI innovation within their work.
Q: Are you open to partnerships with universities that are exploring new projects or funding applications?
A: Yes! I enjoy working with universities and I have several ongoing projects in this capacity.
Q: Are you available for public/ticketed events?
A: Yes! I’ve done public events before and I’m always happy to put together something unique and fun for a particular audience.
Q: Do you work internationally?
Yes! I offer both virtual and in-person sessions, depending on your location and needs. Feel free to reach out, and we can discuss what works best.
Q: We want to develop an AI policy for our organisation. Can you support this?
A: Let’s chat! If you work in the UK culture or heritage sector, you might find it productive to first explore this template AI policy produced by the Arts Marketing Association (in collaboration with multiple sector partners, including myself).
Q: Are you available to support artist residencies, for creatives looking to explore AI in their work?
A: Yes, I enjoy this! This type of support can be offered in lots of different ways, so it’s best to reach out so we can discuss a shape which could best fit your needs.
Q: Are you available for podcasts/editorials?
A: I love being on podcasts and I don’t charge for this! I’m also happy to discuss writing editorials but this will usually be on a fee basis.
Let’s have a conversation.
Fill in the form below and I’ll get back to you as soon as I can.